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Imaginary

Whimsical Ideas and Concepts

 

sans dollhouse

modern cardboard Dollhouse

The Sans Dollhouse was designed with modern parents in mind. Children’s toys often only last a few months before being outgrown, forgotten, or broken and eventually discarded. Plastic toys can’t be recycled and are therefore destined for the landfill. The Sans Dollhouse offers an eco-friendly space for children to play with their dolls or figurines while giving their parents a toy option that looks nice in their minimalist living room. Because it’s made from second-use cardboard, it can be colored on, bent, dented, and finally recycled. 

Modern architecture was chosen for the house style because of its clean straight lines (easy for cutting), and its use of unique finishes like cladding and corrugated metal (or cardboard in this case). The modern aesthetic also speaks to the kind of people who would purchase a designer TV. The house itself can be cut and assembled by an average customer, while the furniture would be an optional add-on for the more advanced (aka patient) TV buyer. 

Speaking of TVs, one of the furniture pieces was modeled after the very TV that the cardboard packaging will come from; the Serif TV! And like the Serif TV, the Sans Dollhouse takes its name from typography, emphasizing the fact that by design and material it is "without embellishments."

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Whale Watch

 

ALESSI KAJ WATCH

The first watch I ever bought was a blue Alessi Kaj watch. I loved its bright colors and playful simplicity. After some time, the band broke, and like many other small keepsakes it ended up in a drawer. Years later, I saw Creative Session's "Watch Dog" - a playful animal figurine for their black Kaj watch. Inspired, I created my own pun-driven concept for my blue watch. Once I shared my "Whale Watch" with Creative Sessions, it spun into an Instagram collaboration with the Industrial Design community. More than 60 designers contributed their own versions of the concept, each with a clever word play. The collaboration got so much attention, even the original designer of the watch, Karim Rashid, commented "Cool, I love them."

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CITRUS FAN

 

tangerine dream

When you cut into a citrus fruit, you see a fan-like array. Why citrus? Because citrus is refreshing.

 

And so are fans. 

 

This natural geometry inspired my concept for a hubless desk fan. The fan spins with a ball-bearing mechanism, removing the need for a central hub. The blades are molded with a translucent silicone to mimic citrus flesh and to eliminate the need for a protective grill.

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pillar

 

Samsung TV Stand

Inspired by one of the oldest architectural forms, Pillar is a solid stone column which elevates the QLED TV to new heights. The physical and visual weight of the base anchors the TV while simultaneously suspending it in air. The polished chrome post disappears by reflecting the stone material below and the environment around it. The top of Pillar’s base is a polished dish, alluding to hand-crafted ceramic and stone wares.

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